The e-commerce controllers all turn their focus on food field recently. After this, the pallet racking in warehouse will be needed seriously.
Jingdong mall will line on the food supermarket, because their warehousing logistics is under great pressure.
After Ali launched Tmall supermarket, Jingdong supermarket business formally lined on yesterday, named “Jingdong Food Market”, involving in leisure food, beverages, condiments, beverages, healthy nutrition food and other kinds of foods.
Jingdong stakeholders said that the various foods in this supermarket will all be distributed by themselves. “The customers can buy one can of coke or a bottle of soy sauce only, and this is different with the goods must be packaged for sale at the past.” They declare that their putting the supermarket style on line is an important strategy on their “one-stop shopping platform”.
Jingdong is not the only e-commerce company to try “one-stop shopping platform”. At present, Shop No.1, Womai, SF-best and many other e-commerce enterprises all turn to supermarket on line.
The Tmall supermarket run by Ali is try to use self – operating style, but on “double eleven”, 2011, they faced the problem of over handling capacity, then they have been found many other problems. After lined-on again, the Tmall supermarket changed their business model and insisted on the mode of platform operational type, the goods, warehousing and logistics all hand over to the third party.
Some people in the industry said that, the warehouse and supply chain of Jingdong will take a big risk after Jingdong supermarket lined on.
According to media reports, the closes and appliances have already in the field of “red sea”, but the food field has just begun. The CEO of SF-best Li Dongqi once told Tencent that many e-commerce enterprises haven’t done well in food field: on the one hand, the food goods are used to eat, many customers lack of confidence on the food bought on line; on the other hand, the whole logistics lack of support distribution, but now, the chance has already ripened. If the enterprises let the customers have a look at their galvanized pallet racking in their cold storage, they may trust them more.
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