At the Annual alifest of Alibaba Group in September,Chief of Staff Zeng Ming said, Alibaba planned to spend $ 100 million purchasing certain logistics company’s shares during the year. Allegedly, the relevant plans are proceeding, has bought three pieces of land in Tianjin, Shanghai and Guangzhou, for the construction of large storage facilities.
In fact, back in January 2011, Jack Ma had announced a high-profile logistics strategy of Ali group. Two core of this strategy is the storage platform and information management systems. In warehousing, Jack Ma also showed a specific plan, the first phase of a joint partnership intends to invest 20 billion to 30 billion yuan, of which Alibaba invested 10 billion yuan.
But after Ali’s warehousing scheme has been much cry and little wool, still have not seen action, this time Zeng Ming’s position, considered to confirmthe Alibaba’s logistics plan to outside in some degree.
Compared with Jingdong, Every guest, suning these well-known electricity supplier, Alibaba has been at a disadvantage in terms of logistics, investment will be anxious to end in failure. Logistics to Ali Group, is clearly worth of feelings. Insiders joked, logistics to Alibaba is a hot potato, can’t do it well for a while, but had to do it.
There are three reasons have to do. First of all, the control of alibaba to express company is weak, result in the last mile problem performance particularly prominent, customer experience nature cannot be satisfactory. In the day all electricity try their best to improve the customer experience, logistics has undoubtedly become the fish bone in the throat of Ali group.
Secondly, the logistics is the approach that electricity supplier improve the level of informatization, and is a key link of get through the electric business and consumers. For now, after consumers Taobao [microblogging] shopping, often unable to track the package information, which leads to the shopping experience discounted. To achieve the seamless congregation of logistics companies, realize the consumer information management, general business cooperation is clearly not, it needs the improved logistics system.
In addition, the last mile logistics sectors is the only way electricity providers face to consumers, this link can accumulate large amounts of consumer data, to information management, data mining is extremely valuable, is can’t be ignored resources in coming era of big data. American “CIO” magazine recently do some survey of 369 companies, most CIO believes that big data will become mainstream in the next three years, of which 65% of companies have deployed or plan to deploy big data technology to improve the speed and quality of business decisions.
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