May 4 news, xiaomi company recently launch the first “Open Day” activities to the public to spy on xiaomi phone warehousing, customer service, production system. Xiaomi company also announced that several large logistics center will be completed before the end of June, Shanghai warehouse will be enable in May. Currently, the company have a warehousing logistics center outside the east rings in Beijing, covering 4,200 square feet, there are functional areas where is the xiaomi phone picking area, high-value areas, etc., according to the plan, the sales of xiaomi phone is expected to exceed 500 million this year, which makes the whole xiaomi network warehousing, logistics and service system face enormous challenges.
Xiaomi phone is known for its high-profile and low-cost and subjected to large number of “rice” to chase after, was unprecedented rush when just listed, the product was sold out just a few days, the researcher of investment adviser for IT industry Wang Ning pointed out that xiaomi with cost-effective features, snatch the domestic low-end smart phone market share, its market position is more clear, together with the promotion policy is different from traditional sales channels, by opening the conference firstly, and then the user registration online booking way, after this it success creating a product selling atmosphere, brand influence is greatly improved, so that the unknown name “xiaomi” become a household name.
The early promotion of xiaomi has been done in place, and has received high brand influence, but also win a lot accumulated user in a short time, and how to maintain this strong growth and maintain customer brand loyalty is the issue xiaomi to consider in later stage. He believes that due to the use of online sales of xiaomi, which requires its own advantages in terms of logistics, which is the key aspects of the shopping experience process, self storage and logistics is an inevitable trend, which is a key of mastering initiative.
In addition, the after-sales service is another way to maintain the brand value, improve customer satisfaction, and expand the business influence. Although many consumers have a strong interest of xiaomi phone, but limited to the traditional consumption habits and ideas of bondage, difficult to fully trust in online transactions, causing the key to this potential of trust threat is the after sale, due to online sales lack the protection of the store, many consumers are more willing to choose other brands to get the store service, for this situation, research director of the investment adviser Zhang Yan Lin pointed out that xiaomi should takes great efforts to improve the radiation of After-sales maintenance station in the aftermarket link, pay close attention to the operational status of maintenance point, while get feedback information related to the machine positively, so that the product can be upgraded to improve.
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