In recent years, the mainland market demand is growing cold chain logistics. 2013 investment in fixed assets throughout the continent cold chain logistics more than 100 billion yuan, an increase of over 24%, June 11, 2014 the State Council issued the “cold chain logistics of long-term development plan”, it is also required to be completed by 2015 a number of large-scale, professional, modern cold chain logistics base across the region. The mainland is in cold chain logistics golden period of development, it is an opportunity to point speed the development of the next few years there will be an explosive growth expected.
It is understood that the mainland’s cold chain logistics market, initially test the water first state-owned enterprises, including some private enterprises have also gradually scale in some areas. And in recent years, foreign companies have begun to enter the mainland market, the world’s largest cold chain logistics business US cold, a joint venture with China Merchants International; the world’s fourth-largest US carrier refrigerator Pufei Si is a joint venture with Sinotrans. And a number of powerful companies and electricity suppliers have begun self-built cold chain logistics company. Shuanghui Group, was founded in 2003 on Shuanghui logistics, have purchased hundreds of vehicles of various types of automatic control of refrigerated vehicles and construction of cold storage, library room temperature, distribution libraries. COFCO I bought net and Suning Tesco, also have cold chain logistics service capabilities through the integration of self and make up cold chain logistics short board.
Cold chain logistics market growth, but also due to the rapid development in recent years, fresh electricity supplier. Since 2005, the electricity supplier experienced two fresh wave of enthusiasm. Fresh fruit is easy to set up in 2005, opened the first wave of fresh upsurge electricity supplier, then dish housekeeper, Tootoo Socialist Workers, SF, etc. have preferred on-line. Fresh category has always been regarded as the electricity supplier industry, “the most difficult row to hoe,” at any time may have a business down. Therefore, after a round of elimination after the war, fresh electricity providers to re-enter the acquisition expansion period since 2013. Currently, electricity supplier in the field known as the last one, “Blue Ocean” Fresh electricity supplier, is attracting entrepreneurs fought flocking.
The statistics, in 2013 fresh food online shopping transactions amounted to 5.7 billion yuan, the growth rate reached 40.7 percent year on year, 2010-2013 compound average growth rate of 138.5 percent. High-growth markets, attracting entrepreneurs who continue to enter. With respect to the continent most targeted at high-end, single servings of vegetables a year-inclusive price of electricity to over a million fresh business, the number of working-class positioning fresh electricity supplier companies are also quietly rising.
Insiders said that the particularity of fresh industry determines that it must take cold chain logistics, and must also ensure the speed, because to ensure the freshness of food, and to do that, the cost increase is the inevitable price to pay. And more consumer choice, product and service requirements for businesses to provide higher. Because fresh low standardized commodity products, high logistics costs, it is difficult to save and transport a large loss, as an important livelihood products, fresh produce has not been a large area of the electricity supplier, thus, price, preservation, distribution and other sectors remains the most important fresh consumption.
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