Amazon has just walked into the warehouse located in Phoenix, first thing you see is a man riding a large tricycle man behind him is constantly running conveyor belt, the above is wrapped in yellow. Behind the wall is a few characters, “work hard, enjoy work, make history” (work hard. Have fun. Make history).
Living in this huge warehouse with super racking and shelving systems, you will absolutely fall in the operation of the machine humming. Amazon interior, this repository is called “complete center” (Fulfillment center, referred to as FC). Here is the cornerstone of the entire enterprise of the Amazon, the user clicks on a web page related to each button has a relationship here, no matter what product you choose.
Other changes in the retail industry with the history of the different, such as the emergence of a large supermarket, etc., Amazon almost completely absent among the people’s vision, it is reluctant to allow customers to notice its operation mechanism
To this end they have set up special project called Fulfillment by Amazon, referred to FBA, through this program, they want to better help third-party sellers. Amazon’s third-party sellers of products and their products enjoy the same treatment. In so doing, can help provide a choice of Amazon, on the other hand to avoid the problem into inventory. The third party is also no longer compete with Amazon, because the warehouse door has been open to them.
Amazon’s warehouses and centers can achieve the greatest degree of amplification people’s ability, like its cloud services, in the future this will be the router consumer economy warehouse areas, become the basis for online commerce.
Industry sources believe that Amazon this strategy, one can promote the sales of third-party sellers, on the other hand can consolidate Amazon’s own brand. Many consumers buy a third-party product, but they are completely unaware that their products only to the Amazon, consumer confidence so that they need not be so worried. The purpose of the establishment of such a large warehouse, is to help establish a consistent user experience.
Of course, Amazon is also facing some challenges, such as before a worker because of the accident died in a similar warehouse, has been investigated. As abortion line, Amazon is the same, can not be comfortable with innovation. In some ways it’s like a big robot, like warehouse interior does have a growing number of machines, but people are still indispensable. Of course, with the same company than the Amazon still has a lot of smart technologies; instead of the industry technology companies, such as Google and Microsoft, basically not possible to enter the industry, because in order to replicate this warehouse is too difficult in a short time. So there are people in the industry also believe that if you can easily enter the US market after the listing of Ali, in fact, is also a problem, because also here.Anyway, Amazon defines the user experience of the 21st century, their warehouse is to achieve the desired consumer shopping areas.
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